Authorship: Sh!t Just Got Real!

If you are a blogger or a webmaster that has not yet implemented Google Authorship either because you weren’t aware of it or not really sure if Authorhsip would matter or make any difference, now is the time to reconsider.

Eric Schmidt on Authorship
Stay anonymous and become irrelevant?

Eric Schmidt (Chairman of Google) has a book coming out in April, and according to quotes from the book published by the Wall Street Journal, at some point in the future if you aren’t using Google Authorship, you and your blog might just fall into obscurity.

All other evidence points to that point in the future being sooner and not later.

Stay anonymous and become irrelevant

When talking about search engines, this is what Schimidt had to say:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” –Eric Schmidt

This is the strongest evidence yet that Authorship tied to a [Google Plus] profile might just be a requirement in the near future.

If you have not yet implemented Authorship on your blog or website, I (again) strongly encourage you to do so. If you have questions or want to learn more about how authorship works, how to set it up, or why it is important, check out the Google Plus Authorship Community. You will not find a better assembly of Authorship experts all in one place anywhere else on the internet.

H/T and thank you to Mark Traphagen for finding and bringing this to everyone’s attention.

Authorship: Sh!t Just Got Real! by
  • Paula

    It’s funny that I clicked on this article and the same time I was listening to Google’s Matt Cutts talk about authorship in the video titled “Do you have any specific tips for news sites?”

    So thank you!

  • Jason Hill

    Wow, that’s kind of cool…might gain an edge over those who are not using authorship. Great post Rand!

  • Diana Studer

    (just testing, this should now link to my active G+ profile)
    but I’d like to link to this post

    • Rand Wilson

      @google-58aed90fc1da039bd941e195c3c903ef:disqus, the link to your blog works, but not the link in your name (i think, by design)

      • Diana Studer

        no, I just accidentally set up another dead profile on Disqus. Currently trying to find the OLD dead profile

  • Diana Studer

    and now I wonder. I have the right gravatar. But where does the link go?

    • Rand Wilson

      Your Disqus Avatar isnt’t clickable, but if you have your mouse over your avatar, an info-card will pop-up, and when you click it (or, click on your name-link), it takes you to your Disqus profile, where I see that you also have a clickable link to your blog.