Most of you probably know that I started advertising with the Cow (johncow.com) 14 days ago. I purchased two post-level 250×300 spots out of 10 that he was selling, at a cost of $150 for 30 days. Since this was my first-ever attempt at advertising the blog I was not really sure what to expect.
The first few days I was a bit disappointed with the CTR and amount of traffic I was getting from the ads, I think because I expected a sudden flood of vistors – but as I thought about it more I realized that this was not a realistic expectation. I also realized that a low CTR could also be due to my lack of ad-creation skills. But, hey, for only 5 minutes in Photoshop it’s not all that bad! Considering the fact that the traffic from these advertisements are extremely highly-targeted I would say that so far the cost of the ad-slots has been worth it. Keep in mind that I’m not selling anything – my only goal for these ads was traffic and some name-recognition so it’s difficult to accurately gauge my success.
So after 14 days those two ad-spots have yielded 185 visits to my blog, which is an average of about 13 visitors per day. If I extrapolate that over the entire 30-day period that I paid for that comes out to just under 400 visitors.
Was it worth it?
As a newcomer to the advertising/marketing world, I don’t really know if it was a success or not. What I do know is that all of these visitors are very highly targeted. Certainly more targeted to my content than something like Adsense would bring me, so maybe it’s a bargain?
How much would getting your logo in front of approx 40,000 eyeballs and getting 400 laser-targeted visitors to your blog be worth to you?