In the last few weeks I’ve received a few emails/contacts/PM’s asking about which advertising networks I use and which ones perform the best. So instead of making a post about how well the different ad-networks perform (like every other blogger in the world) I thought I would simply post some pros and cons of the different networks I use or have tested in 2010.
- Pros: The largest ad-network on the planet; largest advertiser inventory; easy configuration; very high eCPM for most websites
- Cons: Sometimes difficult to get approval, especially in ‘certain’ countries; zero customer support for non-premium accounts (that’s virtually all of us); very little recourse if your account runs into issues; forget about ever dealing with a human being if you need help
- Pros: The merge with Yahoo could someday rival Adsense; good publisher support via private forums; excellent customization of ad-units
- Cons: Very low eCPM (for now); access to the service is very limited and/or closed at this time; will remain limited to U.S. publishers only, for the foreseeable future
- Pros: Excellent customer support including a dedicated account-manager at your disposal by phone or email; “in-text” ads do not take up any space on your pages and can easily run along-side Adsense and many other advertisers; potential for excellent eCPM for the right niche websites; good referral program
- Cons: eCPM can vary wildly by as much as 75% day vs day; eCPM can be poor on the ‘wrong’ type of sites; low advertiser inventory; Contract is required which locks you in to using only Kontera for in-text advertising on your site xx-months (usually 1 year)
- Pros: Decent customer support; multiple types of ad-types; very good eCPM on the ‘right’ sites; good referral program
- Cons: low eCPM on some sites; low advertiser inventory
- Pros: Good customer support with dedicated account-contact; easy to use dashboard (AMP: Ad Management Platform); surprisingly high eCPM based on my testing
- Cons: Restrictions on accepting new publishers; contract required that forces the display of the IDGTechNetwork logo on every page
- Pros: Easy to sign-up and create links for your pages; extremely high earnings potential if you can target traffic to the right offers
- Cons: Zero earnings if you cant get high amounts of targeted traffic (requires much work, planning, SEO and/or marketing)
The bottom line with these and other ad-networks is that what works great for me may not work very well for you, and you should try out as many ad-networks as you can until you find the fit that is right for you. You may actually find that you are pleasantly surprised with the results.
What other ad-networks have been working well, or not so well for you? Post a comment and let us all know..