How To Tell Spam From A Real Comment

In addition to Real Time Block Lists and static lists of blocked server farms I also use Akismet for blocking spam so I don’t really have a big spam problem.

But once in a while I get a nice, wordy comment posted here at the blog that slips past all the protection. When this happens it’s up to me to figure out if the comment is real or just some shitty, low-life, worthless spammer. For doing this I have one rule/process. It’s pretty easy, and so far has been nearly 100% effective and correct. This is how it works:

When you get a questionable comment – ask yourself this question:

Would this comment make as much sense on any page other than this one?

If the answer is “yes, this comment would make as much sense on a post about using SEO to increase traffic as it would on a post about why Google Plus is better than Facebook“, then it’s SPAM.

If the answer is “No, this comment only makes sense being posted to this particular post“, then, it’s not spam.

Here is an example of a comment that some clever spamshitter recently left on a blog post of mine regarding, what else, blocking spammers:

This is the fitting blog for anyone who needs to seek out out about this topic. You understand so much its almost arduous to argue with you (not that I really would want?HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Great stuff, just great!

He almost got me by going for the ego and flattering me with the “great stuff” line, but the fact that this comment could be posted anywhere, on anything, regarding any subject, means it = SPAM. Sorry Mr. Einstein from Bulgaria, but it’s the spam-can for you! Go get a real job!

10 thoughts on “How To Tell Spam From A Real Comment

  1. Randy does the site in question have a follow or nofollow on the blog? Not that it matters to spammers. I have seen a lot of these generic comments lately. I wonder how many webmasters don’t realize it is spam.

  2. How does discuss help if I may ask you @RandWilson:disqus? What I do is follow their username link and if it looks bad, no accept for you! If I can’t figure out if there own profiles are Spam, then no way either.

    But even a generic comment from someone with huge authority in general, like, “Man Randy great post” would be filtered by your definition and terms, yet it could be legit and heartfelt. 🙂 Like if Matt Cutts came here and said, “This sums it all up when you love what we do.” you would want it here right?

    Good post BTW =P

    1. @jared_bates:disqus, when I activated Discuss, the spam-comments that I saw daily virtually went away.. it just stopped.
      And yes, my criteria should be used with _some_ care.. The last time @Matt Cutts posted on my blog I almost deleted it 😉

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