If you are a blogger or a webmaster that has not yet implemented Google Authorship either because you weren’t aware of it or not really sure if Authorhsip would matter or make any difference, now is the time to reconsider.
Eric Schmidt (Chairman of Google) has a book coming out in April, and according to quotes from the book published by the Wall Street Journal, at some point in the future if you aren’t using Google Authorship, you and your blog might just fall into obscurity.
All other evidence points to that point in the future being sooner and not later.
Stay anonymous and become irrelevant
When talking about search engines, this is what Schimidt had to say:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” —Eric Schmidt
This is the strongest evidence yet that Authorship tied to a [Google Plus] profile might just be a requirement in the near future.
If you have not yet implemented Authorship on your blog or website, I (again) strongly encourage you to do so. If you have questions or want to learn more about how authorship works, how to set it up, or why it is important, check out the Google Plus Authorship Community. You will not find a better assembly of Authorship experts all in one place anywhere else on the internet.
H/T and thank you to Mark Traphagen for finding and bringing this to everyone’s attention.