Why You Need To Stop Caring About Author Rank

Google Authorship, Author Rank, and Agent Rank – all very hot topics recently amongst bloggers and webmasters. As Google ratchets up it’s fight against spammers and low quality websites, Authorship, Agent Rank, and “Author Rank” will probably come more into play in the future, so if you haven’t already done so you should setup Authorship in your blog or website now. If you need help or more information getting started in Authorship, check out the Google Plus Authorship Community where you can get answers to just about any question related to setting up Authorship.

After you setup Authorship, stop worrying and forget about it completely

Author Rank in Google Search Results
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Many bloggers and webmasters have become obsessed with what has been twisted into the term “Author Rank”, while others are simply jumping on the bandwagon to capitalize on the trend to make a quick buck from all of the webmasters scrambling to do everything they can to rank higher in Google search results. Out of this frenzy, Agent Rank or “Author Rank” have seemed to become the highest priority for some, but I’m telling you not to get caught up in this whole shit-storm, and here’s why:

  • Agent Rank or Author Rank is [currently] not actively influencing Google search results
  • Agent Rank or Author Rank may never even become a reality
  • IF Author Rank were to become a signal for search ranking and started influencing search results tomorrow, it will likely be only one of hundreds of other factors in determining search result ranking.
  • All the Author Rank in the world isn’t going to un-do your your low-quality links, make your copied content original or re-write all of your crappy web-pages
  • Author Rank or Agent Rank will likely count more against spammers and “low quality” content purveyors than it will in favor of you – or any other blogger or webmaster

What to do when you stop fussing over Author Rank

  • As I mentioned above, you should configure Authorship in your blog or where it makes sense, on your website
  • Focus all of that energy that you were wasting fussing over Author Rank on creating great content for your blog or website
  • Use all of that time that you were wasting researching every tiny detail of the Agent Rank patent, reading tea-leaves over Eric Schmidt quotes or arguing about Author Rank in online communities on making your blog or website valuable to your visitors and make them want to share it with their friends and come back for more.

If you do these simple things, and do all the right stuff that you know you should already be doing, the rest will follow.

3 thoughts on “Why You Need To Stop Caring About Author Rank

  1. Thank you Rand for a very spot on message! I’ll get back to thinking about the strategy for my blog content and actually writing instead… 🙂

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