How I Achieved a 9.3% Total CTR In An Email

This Guest post is from Jeremy Reeves

I recently sent out an email to my list and got 9.3% of my list to CLICK one of the links in that email. Keep in mind, I’m not talking about people who opened and clicked. This number is based off the total number of emails sent, and the total number of clicks.

First, let me explain why high clickthrough rates (CTR) in emails are so important.

Building your list and sending emails to them is one of the most reliable ways to make money online. You can send your list relevant content, offers to affiliate products, links to your own sales pages selling your own products, and even do joint ventures with other people.

As a quick side note, the best way I’ve found to grow your list is simply creating a squeeze page giving away a 5-30 page free report.

Second, when you send emails, the more people who click on the links to go to your website (or affiliate link, etc.)… the more money you’ll make. So your main goal when sending an email is to get the maximum number of people clicking your links in that email.

Typically, people are happy with a 2-4% total CTR. So why did mine convert roughly 3-4 times better than the “average” email?

Let me show you.

Subject Line:  The subject line read “he’s crazy, but his stuff works…”

There are two main triggers I was trying to hit when I wrote that subject line. They include…

1) It makes people curious by saying “he’s crazy”. People love entertainment. So if the email starts out by saying this guy is crazy, they want to find out why!

2) When I say “his stuff works”, I’m implying that there’s value inside for them. People are tired of being taken advantage of by products and services that do nothing but leave holes in their wallets. Saying his stuff works implies a level of credibility and a possible solution for them to overcome some of the challenges they’re facing.

That got a huge number of people to open the email. However, I don’t care about open rates because nothing ever happens until they at least click one of the links in the email, so let’s talk about why the clickthrough rate was so high.

#1 – In the first few paragraphs, I mention that John and I are “morning mastermind buddies” on Skype. This adds instant credibility to John because, from being on my list, they know how fanatical I am about my time. Right after this paragraph, I added the first link to his site.

#2 – In the email, John and I did what’s called a “list swap”. We simply wrote an email to our list promoting the other persons free report. It’s a great way to build your list, and a great way to give more value to your existing list. We gave away each others reports, so the “offer” in this email was a no-brainer.

#3 – His report was about getting traffic, and is a fantastic report. So I added in 5 bullets talking about a few things they would learn in the course. Right after these bullets, I added a second link to get his free report.

#4 – After the second link to his site, I then reiterated that I highly recommended it. Again I was using my own credibility with my list to drive them to take action. Third-party credibility is a fantastic way to increase conversions in any area of marketing.

#5 – I made sure to tell them that I was NOT getting a single penny by recommending it. By showing them that it made no difference to me whether they clicked or not, it makes them attracted to the offer because there are no strings attached. Then, I put in a third and final link to his site.

And that’s about it!

You can very, very easily take the template I just gave you and use it in your own business to do list swaps with people you know. Or, use it to sell affiliates products (except leave out #5 of course).

Whatever you do with it, I hope it makes you a lot of money 🙂

About Jeremy Reeves:

Jeremy Reeves is an email copywriter and marketing strategist. His unique and innovative marketing strategies, combined with results-getting copy have earned his clients millions of dollars.

You can grab his FREE special report, “The 3×3 Formula For Doubling Your Profits In 60 Days Or Less” by heading over to

How Paypal Ruined My Business

Hi my name is Barry and this blog post is to tell the world how Paypal has ruined my business and my life.

About 4 years ago I started using eBay and Paypal to make a living full time in the UK.  Everything worked great – yes, there were a few problems as I had never worked for myself before, i.e packages going missing so a couple of customers complained, but as the more experience I got the better my service got and I was making a lot of money so decided after 3 months that i could make a decent living and provide for my children and wife full time using eBay and Paypal.  I was preparing to set myself up as a proper registered business and was looking at shops to let to expand my business as there was no room working from home anymore.
Whilst I was looking for a storefront, a friend asked me to sell his girlfriend’s Chloe handbag on eBay.  I listed the handbag and eBay quickly removed it for copyright infringement saying it was fake.  I emailed eBay and resisted, saying the handbacg was real and I could even provide a credit card receipt from New York USA.  eBay’s response was to remove it again and ban my account for 1 month.  I phoned eBay and complained (this was back when you couldn’t talk to Paypal on the phone but i got the head office and Powerseller number as I had been a Powerseller before i was banned) and then after kicking off on the phone that turned into a 12 month ban then a lifetime ban.  I know I shouldn’t have kicked off on the phone but I was very angry as I wasn’t selling fake items, then it turned into a lifetime ban from eBay, now this is where today’s problems start.  Within 10 minutes from getting a lifetime ban from eBay, Paypal sent me an email saying they were also closing my account and no longer wish to do business with me, giving me the famous parting of ways schpeel.

So I left eBay and Paypal and ever since have been trying to make money without using eBay, which is very hard and I ultimately failed.  I tried Amazon ebid, etc which are no good.

So now I find myself on benefits and would like to start my eBay business up again so I can come off benefits and work for myself.  I emailed eBay in December 2010 and they said yes I could have my account back and reinstated me (I was surprised as i had emailed them every six-months since and they said no, you are banned for life) i thought yes my problems are over but sill had Paypal to sort out.

So I am allowed to use eBay again, but here’s the problem these days to sell on eBay you need to use Paypal so if you don’t have Paypal you can’t sell on eBay, if eBay allowed Google Checkout or NoChex etc, then I would just use them but they don’t as eBay owns Paypal.

I have emailed Paypal over and over and get the same automated response: “Your account is permanently limited this decision can not be removed”, etc.

So as of today i have complained to the financial ombudsman service, I have emailed Paypal daily and I am collecting every piece of information on my situation that I can to give to my solicitor to see if there’s anything that can be done.

Basically I need eBay but to use eBay you need Paypal, I have offered to have a retained balance, etc, but Paypal will not respond

If anyone has had a similar situation please reply if you can help please I need your help to get this situation sorted asap.


Barry runs the new blog,

How I Successfully Write an Article

When I want some information I search the web for the relevant information.  A Google search comes up with hordes of them in a page, as we all know.  I scan through the titles and the trailing lines below and that gives me an idea which has the actual substance.  It is so simple.

Writing for the web is entirely different from writing a book or essay or any other academic epistles – here you need to be concise, comprehensive, clean, current, correct and cheerful.  It has to be a complete package with what the reader is looking for, yet not waste any body’s time – because a web surfer does not have much time in hand.

It is important to give your message right from the word ‘go’.  Yes, the first few lines either make your article or break it, so pay attention there.  If it is a “How to” or “where from” article say so in the title to catch the reader’s attention immediately.  You have succeeded in your first step of article writing.

The first paragraph should lead your reader to go to the next paragraph and so on.  Do not jump from one subject line to another; lead gently but firmly.  The reader is enthused and wishes to now more now, so write on.  Sometimes bullet points or sub-headings do the trick; these give the reader an exact idea of what lies ahead.

Make sure each bullet or sub-heading deals with a particular subject and is a continuation of the previous paragraph.  Nevertheless, this paragraph must have new information on the same subject; something added on which is important.   Short and correct sentences are welcome to readers, but again with substance.

Remember your readers may be an eight year-old searching for information for his or her school project, or a twenty something wanting to know how to deal with a particular problem, or even a grandmother/grandfather wanting to know more about how to handle troublesome grand kids.  So keep your articles wholesome, well meaning, clear and you must enjoy reading it yourself – then you can be sure your reader will enjoy it too.

 Most important is to deliver on what you promise in the title – the article must contain information and guide or whatever you promise in your title.  If you waver off from the actual topic, you will lose your reader for good.  Keep to the topic and cut off all the side lines which may come up in your mind about the same.  The extra information, not related to the immediate line of information can make another article.

The mood and style of writing is important – it helps to keep the reader going.  A cheerful manner of imparting information makes the reader look forward to more from you.  The reader will automatically talk about it to others and share his or her source – that is article.  Your content and style passes on to the readers and you get more traffic – that is what you want, isn’t it?

About The Author: Elias Cortez is a freelance writer and the editor of – a website which provides detailed reviews and information for popular netbook models such as the nb305-n310 and the top netbooks for 2011.